Retail credit cards often carry more restrictions, lower credit limits, and higher rates and fees than standard bank-issued cards. Threats to retail cards have also emerged from the growth of “buy now, pay later” services such as Klarna, Affirm, and Afterpay. And amid recent shifts in the credit industry—including a proposed federal rule that would curb how much card issuers can charge in fees—retail card companies are facing serious headwinds. But while consumers now have more options than ever, there may still be good reasons for shoppers to utilize store-issued credit cards. These are generally easier to obtain, making them appealing not only for loyal shoppers, but also for those with limited or middling credit. Researchers analyzed U.S. search volume data from Google Trends to find the most popular store cards by state.